Channel Nine broadcasts all sporting events under the Wide World of Sports brand. The flagship sports of the brand are cricket, National Rugby League (NRL), and formerly Australian rules football, until Nine lost the rights in 2006, and Super League while it existed. NRL games are broadcast in prime time in New South Wales and Queensland on Friday nights, however are usually screened after midnight (or not at all) in Victoria, South Australia, Western Australia and Tasmania.
Nine's other popular recurring sporting events include the Rugby League State of Origin, British Open, US Golf Open, US Tennis Open, Wimbledon, the French Open, KFC Twenty20, Commonwealth Bank Series Cricket, and Test cricket and formerly the Telstra Swimming Championships until Nine lost the rights in 2009. As well as this, the Nine Network, in joint partnership with subscription television provider Foxtel, has broadcast rights for the 2010 Winter Olympics and the 2012 Summer Olympics.[8]
Nine also broadcast the 2010 Youth Olympics in Singapore on its digital channel GO!
Nine has been criticised by Melbourne NRL fans for choosing to show matches in that city delayed by several hours, as well as its decision not to broadcast the post-match celebrations of the 2009 NRL Grand Final, which the Melbourne Storm had won.
On 26 May 2010, Nine became the first free to air television channel in Australia to broadcast in 3D. The broadcast was the State of Origin.
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