Ratings have been even more successful for the Nine Network in 2010, thanks to programmes like Top Gear which constantly rates well over 1 million viewers every week.
Feature films broadcast on the Nine Network are sourced from its studio-output deals, including Columbia/Sony and Warner Bros. Pictures. It also broadcasts Australian and international titles distributed via Village Roadshow.
The Nine Network also broadcasts films from Dreamworks Pictures produced prior to 2007–2008; the rights to more recent titles have since passed on to the Seven Network.
In an attempt to attract advertisers, as there is wide industry consensus that most advertisers are more interested in programmes for younger audiences, new programming is expected to now be targeted towards the younger generation.[4]
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