Seven's most popular recurring sporting events include

Seven's most popular recurring sporting events include the Olympic Games, AFL Premiership Season, the Australian Open Golf, the Australian Open Tennis, Bledisloe Cup Rugby, Melbourne Cup Carnival, Mount Buller World Aerials, the Sydney to Hobart Yacht Race, the Tri-Nations Rugby, V8 Supercars and the Champ Car World Series.
Seven had exclusive Australian free-to-air, pay television, online and mobile telephony broadcast rights to the 2008 Summer Olympics in Beijing. The live telecast of the XXIX Olympiad was shared by both the Seven Network and SBS Television. Seven broadcast the opening and closing ceremonies and mainstream sports including swimming, athletics, rowing, cycling and gymnastics. In stark contrast, SBS TV provided complementary coverage focused on long-form events such as soccer, road cycling, volleyball, and table tennis.[35]
Seven's coverage of the 2008 Summer Olympics was widely criticised by viewers, with many angry at the networks contractual obligation to show AFL football over the Olympics. Viewers also complained that many team sports were delayed, with the absence of Roy and HG and with seemingly large amounts of advertising breaks during live events upsetting some viewers.[36] Despite this, the International Olympic Committee awarded Seven the 'Golden Rings' award for "Best Olympic Programme". The award is given for the best overall Olympic coverage.[37]


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