Nine began using the slogan "Let us be the one"

Nine began using the slogan "Let us be the one" (based by The Carpenters song) in 1977, and achieved widespread success, becoming the number 1 free to air network in Australia and National Nine News became the most watched news service. Soon after in 1978, Nine switched their slogan to "Still the One" (Patterned after the campaign used by ABC in the United States) , which lasted until the ratings downfall in January 2006. During the 80s, Nine's ratings peaked and drove the network forward well into the 90s. From 1999 to 2001, the network began losing ground to Seven in news and entertainment, but received a boost after the 9/11 coverage in 2001[citation needed].
Digital terrestrial television was introduced on 1 January 2001.


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