The Nine Network (commonly known as Channel Nine

The Nine Network (commonly known as Channel Nine or simply Nine), is an Australian television network with headquarters based in Willoughby, a suburb located on the North Shore of Sydney. For 50 years since television's inception in Australia, between 1956 and 2006, it was the most watched television network in Australia[citation needed]. However, this replaced in 2007 when the Nine Network's ratings were overtaken by those of its rival, the Seven Network, which has dominated in the ratings ever since. As a result, Nine's slogan "Still the One" was discontinued after 2006, but returned in 2009, along with a new slogan "Welcome Home". After a few years in the wilderness, with a period plagued by mass-sackings, programme cancellations and budget cuts, the Nine Network has enjoyed a period of stability and growth, with a ratings resurgence. However, Seven has remained with the highest rating shares. 2010 has seen a close battle between Nine and Seven to win the ratings for the year. This has caused the Nine Network to continually change programs and schedules to improve ratings. 2010 has seen the Nine Network's ratings improve back to standard, but the Seven Network, however, remains number one.



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